Concept Pitch
For Hype and Vice
For Hype and Vice, I developed a concept pitch for an upcoming team jacket, exploring a refined contemporary aesthetic through trend research, material studies, and elevated branding details. I also designed a complementary soccer jersey with technical flats and logo placement visuals, showcasing my ability to translate creative concepts into polished design assets.
Developed a curated mood board and fabric direction for a potential team jacket, exploring contemporary references, materiality, color palette, and elevated detailing to establish a cohesive and trend-forward design concept.
Developed a technical flat for a soccer jersey concept, illustrating logo placement, construction details, and refined design elements to translate the creative direction into a clear and production-ready visual asset.