LUNALEE
Founded in 2023 in Los Angeles, LUNALEE is a contemporary brand centered around clean silhouettes, elevated fabrics, and statement details. Inspired by the balance of menswear structure and womenswear fluidity, the brand explores modern minimalism through refined, thoughtfully constructed garments produced in Seoul, South Korea.
Designed and developed the LUNALEE e-commerce website, translating the brand’s visual identity into a cohesive digital experience through curated product storytelling, layout direction, and online merchandising.
Created detailed tech packs and technical flats for product development, focusing on fit, functionality, fabrication, and construction details to support communication with manufacturers and ensure production accuracy.
Oversaw e-commerce operations for LUNALEE, including product uploads, inventory management, customer communication, and online sales fulfillment.
Managed social media presence for LUNALEE through content planning, visual merchandising, customer engagement, and brand-focused storytelling across Instagram.